AMC Global Media partners with Yodo1 to license TV IP to Chinese developers
Published 4 Nov 2026 · Games Atlas Editorial · IP Licensing Deal · Companies: AMC Games, Yodo1
Games Atlas summary: AMC Global Media named Yodo1 as licensing intermediary for Chinese game developers. Yodo1 Licensing will manage pitches, IP integration and global publishing for AMC's TV franchises. The deal covers The Walking Dead Universe and Anne Rice's Immortal Universe. China's games market passed $50 billion in revenue in 2025, according to Niko Partners.
How to cite this page
Games Atlas — Games Industry Intelligence (2026). AMC Global Media partners with Yodo1 to license TV IP to Chinese developers. Published 4 Nov 2026. https://gamesatlas.app/article/amc-global-media-partners-with-yodo1-to-license-tv-ip-to-chinese-developers
Deal mechanics: Yodo1 as full-service intermediary
- Yodo1 Licensing identifies and supports Chinese developers and publishers pitching AMC-based games.
- Scope covers The Walking Dead Universe and Anne Rice's Immortal Universe, including Mayfair Witches.
- Yodo1's remit spans pitch, IP integration, licensing and global go-to-market execution.
- IPverse, launched this year, screens 20,000 brands and 15,000 live games for IP matches.
Strategic logic: China's $50 billion market needs a cultural bridge
- AMC frames the deal as meeting fans where they are, citing China's gaming growth.
- "The explosive growth of gaming in the Chinese market and the enduring demand for these beloved franchises present a unique opportunity for us to do just that." - Clayton Neuman, Head of Games and Franchise, AMC
- AMC credits Yodo1 with end-to-end expertise in the Chinese games industry, which it lacks in-house.
- The deal taps developers behind Genshin Impact and Black Myth: Wukong.
Competitive implications: Yodo1's repeatable licensing playbook
- Yodo1 already licenses IP for Hasbro, Paramount and CD Projekt Red.
- Past integrations include a My Little Pony crossover in Honor of Kings.
- Another paired Cyberpunk 2077 with mobile shooter Arena Breakout.
- "Our strategy is to be the definitive bridge between Western entertainment giants and Chinese developers with global aspirations." - Henry Fong, Co-CEO, Yodo1
- Each deal strengthens Yodo1's position as intermediary of choice for Western IP holders.
What this means
- For Publishers & Developers: Pitch survival or gothic-horror collab events to Yodo1 for upcoming live-ops calendars.
- For Investors & VC: Add Western IP licensing pipelines to diligence on China studios targeting global launches.
- For Service Vendors: Pitch Western-market localization and cultural QA to Chinese studios landing AMC licenses.