CD Projekt Red rebrand completes pure-play AAA pivot after $25M GOG divestiture
Summary
CD Projekt shareholders voted June 23, 2026 to rename the holding company CD Projekt Red
The rename follows the late-2025 sale of GOG to co-founder Michal Kicinski for $25M
Together the moves complete a structural shift from diversified gaming group to pure-play AAA developer and IP licensor
"The new company name will ensure consistency in the communication of the CD Projekt Red brand, which will, among other things, facilitate the identification of the company with its products on the global market"
01
GOG divestiture stripped the last non-development asset before the rename
In late 2025, CD Projekt sold GOG to co-founder Michal Kicinski for $25M
The holding company initiated the deal, not GOG
"We have different strategies. GOG has a different strategy, CD Projekt has its own strategy. So I think at this point it was really natural"
The rename six months later closes the loop: studio is now the sole operational core
02
Brand-to-equity gap closes ahead of the heaviest release cycle since Cyberpunk
Investors previously held shares in "CD Projekt" while consumer brand equity sat in "CD Projekt Red"
The rename collapses that naming layer into a single investable identity
Management framed the change as a market identification tool for global investors and media
For an IP-driven valuation, brand-to-ticker alignment reduces friction in coverage and diligence
03
Four concurrent AAA projects now anchor the renamed pure-play entity
The Witcher 4 is in active development at the core Warsaw studio
A Cyberpunk 2077 sequel is handled by the Boston office
Project Sirius - a multiplayer Witcher title - sits at CD Projekt Red North America
Project Hadar is the studio's first entirely original IP
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