ACT, Delta Partners, and Elkstone led the €5M ($5.8M) seed, with Enterprise Ireland and industry angels co-investing
Capital funds platform development through early 2027 launch
Opening slate mixes existing PC and console titles with original IP
Dublin-based, founded 2024, pre-revenue and pre-launch

Cloud rivals (GeForce Now, Xbox Cloud) run server farms per session; Entity offloads all rendering to the player's device
Browser URL distribution eliminates the 30% Apple and Google cut on purchases, subs, and IAP
No install requirement collapses the funnel from social ad click to first session
Publishers keep more revenue per transaction and pay no per-session infrastructure

WebGL's performance ceiling previously kept console-tier titles off the open web
WebGPU exposes direct GPU hardware access, enabling rendering fidelity comparable to native apps
WebAssembly runs compiled game logic at near-native CPU speed
Publishers port existing PC/console builds to browser instead of rebuilding for a lower-fidelity target

App stores deliver reach but take 30% and control discovery and payments
Cloud streaming preserves fidelity but adds latency and server capex
Entity sits outside both: local rendering, browser delivery, no store rails
Launch slate of PC/console bestsellers plus original IP signals a dual credibility-plus-exclusivity play

For Publishers & Developers: if Entity ships on time, a browser SKU becomes a viable third distribution path that preserves the 30% otherwise owed to Apple or Google
For Investors & VC: WebGPU-native distribution is now a funded thesis - diligence competing browser platforms and WebGPU tooling plays before valuations reset
For UA & Marketing: single-link, no-install game launches remove the biggest funnel drop-off in paid social - test creative that drives directly into playable sessions