Hasbro collects $41m in Monopoly Go royalties, nine-month total hits $127m

Hasbro earned $41m in Monopoly Go royalties in Q3 2026, reported October 20. Nine-month total reached $127m, nearly flat against $126m in the same period last year. Hasbro records the sum as licensor income from Scopely's game, not game sales revenue. Hasbro's digital and licensed gaming revenue rose 3% to $134.1m in Q3, 7% to $390.9m YTD.

Licensing structure turns royalties into high-margin revenue
Hasbro reports Monopoly Go income as licensor revenue, not game sales.
Scopely develops, operates and markets the game under license from Hasbro.
As licensor, Hasbro's revenue excludes Scopely's development, UA and live-ops costs.
The $127m folds directly into the $390.9m digital and licensed gaming total, up 7% YTD.

Growth has flattened against Hasbro's faster-growing lines
Monopoly Go's nine-month revenue rose less than 1% YoY, from $126m to $127m.
Quarterly figures show $41m in Q1, $44m in Q2, $41m in Q3.
Hasbro's wider digital and licensed gaming revenue grew 7% to $390.9m YTD.
Magic: The Gathering grew 34% YoY to $616.1m, Hasbro's largest quarter on record for the brand.

Headline billions overstate Hasbro's actual take
Scopely's game passed $6bn in lifetime in-app purchase revenue as of January, per Sensor Tower.
It also surpassed 300m downloads, per Scopely's own disclosure.
Hasbro's $127m nine-month royalty represents a small share of that gross consumer spend.
The gap reflects standard mobile royalty splits between platform fees, UA spend and licensor payouts.
What this means
For Investors & VC: Model mature licensed board-game mobile hits as flat royalty annuities in valuation assumptions.
For Publishers & Developers: Cite low effective licensor take as leverage when negotiating classic-IP mobile royalty rates.
For Service Vendors: Pitch crossover-event art and live-ops production to plateauing licensed casual titles.