Hitbox Entertainment's Keep It Up! demo surpasses 500,000 downloads before 2026 launch

Keep It Up!, Hitbox Entertainment's debut co-op title, surpassed 500,000 free demo downloads on Steam. Alibi Games co-publishes the game, Hitbox's first commercial release. The milestone appeared with a new trailer at The Mix Fall Showcase, October 16. The game is set to launch in Q4 2026, with no price yet announced.

Hitbox Entertainment is a four-person US studio formed by touring band members.
They started development on Keep It Up! In February 2026.
The free Steam demo passed 500,000 downloads before Hitbox announced a price or release date.
The co-op balloon game spans 15 escalating rooms with four-player voice chat.

Alibi Games co-publishes Keep It Up!, Hitbox's debut release.
The partnership placed a new trailer inside The Mix Fall Showcase on October 16.
Alibi Games's press contact, Anna Sayle, handles media inquiries for the title.
No price has been disclosed, leaving Q4 2026 as the only confirmed launch detail.

For Publishers & Developers: Greenlight micro-team co-op physics projects scoped for under-a-year builds with a public demo gate.
For Investors & VC: Add demo-to-wishlist and demo-to-paid conversion rates to diligence on friendslop co-op pitches.
For Service Vendors: Pitch netcode QA and multiplayer load testing to small co-op teams with viral demos.