Krafton and Netflix announce live-action PUBG series starring Donald Glover
Krafton and Netflix are developing a live-action PUBG series led by Donald Glover. Glover will write, direct, executive produce and star in the adaptation. Krafton's entertainment division LV3H co-produces alongside Netflix, Neon TV and Gilga. No release date, additional cast or episode count has been disclosed.
Krafton retains production credits through LV3HKrafton's entertainment arm LV3H co-produces, with executives Taeseok Jang and Sujin Lee attached as EPs.
Netflix brings in Donald Glover to write, direct, executive produce and star.
Stephen Glover co-writes and executive produces alongside his brother.
Michael Schaefer of Neon TV and Fam Udeorji of Gilga round out the EP roster.
No financial terms, release date or additional cast have been announced.
Transmedia extends a battle royale past its player-growth peak
Krafton first announced plans to expand PUBG into film and TV in 2020.
PUBG's player base remains large but has fallen from its 2018 and 2019 peak.
An earlier animated PUBG project with Castlevania producer Adi Shankar, announced in 2021, has gone quiet.
This live-action deal marks Krafton's second attempt to extend the IP beyond the game.
PUBG joins Netflix's highest-stakes live-action bets
Netflix's animated hits Arcane and Cyberpunk: Edgerunners contrast with a weaker live-action record.What this means
"The 2022 Resident Evil series was canceled after one season, which makes PUBG and the upcoming Assassin's Creed series the streamer's biggest live-action swings yet." - Beatrice Diane Bartolome, Managing Editor, The Mary Sue
Assassin's Creed has wrapped filming and targets a late 2027 release.
Gears of War, directed by David Leitch, is still in the scripting stage.
For Investors & VC: Credit lore-light multiplayer IP with transmedia licensing upside in valuation models.
For UA & Marketing: Schedule PUBG win-back budgets around the series launch window, likely 2028 or later.
For Service Vendors: Pitch in-game lore and narrative tie-in content work to Krafton during scripting.