Krafton hits record revenue and bets big on next franchise IP
Summary
Krafton posted all-time high revenue and profit in FY2024,
driven almost entirely by PUBG IP expansion across platforms
The company is now aggressively pivoting toward securing a second major franchise
with $206M/year in added dev costs planned over five years
"We will accelerate the discovery of a new franchise IP to further reinforce our competitive edge in the global gaming market"
01
Details
📊 Financial performance — FY2024 records broken across the boardFull-year revenue: KRW 2.7 trillion ($1.85B) ↑ 41.8% YoY
Operating profit: KRW 1.2 trillion ($825.7M) ↑ 54% YoY
Both figures represent all-time highs for the company
PUBG PC achieved best revenue since 2018
Battlegrounds Mobile India hit record-high traffic and revenue
02
PUBG IP — four new projects expanding the universe
Krafton has four new PUBG titles in active development:
an extraction shooter, a tactical shooter,
a console-focused battle royale,
and a hybrid casual project targeting players aged 12+
All four focused on "core gameplay validation and team building with a long-term perspective"
AI technology flagged as a key driver for pushing the franchise forward
03
New IP hunt — the company's next big strategic bet
Krafton is making "aggressive" investments to secure a "big franchise IP"
Investment areas: personnel, outsourcing, rent, and leadership teams
Tango Gameworks (HI-FI Rush) acquired in 2024 as a production capability asset
Development costs expected to rise by KRW 300B ($206M) annually over the next five years
Pipeline candidates include: inZOI, Dark and Darker Mobile, Subnautica 2, Dinkum Together
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Looking ahead — path to $4.8B by 2030
Krafton has set a revenue target of KRW 7 trillion ($4.8B) annually before 2030
Strategy hinges on publishing more titles and building a second evergreen franchise
"We aim to evolve beyond game development as a company that ultimately advances the global entertainment ecosystem"
AI integration and global entertainment positioning are central to long-term ambitions
Explore more: partnerships and alliances
Events
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Locations
South Korea
COMPILED BY GAMES ATLAS EDITORIAL
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