Krafton targets 'big franchise IP' through first-party expansion and licensing strategy
Summary
Krafton outlines 5-year plan to find next PUBG-sized franchise success
14 first-party studios getting boosted investment for enhanced pipelines
Expanding through second-party publishing and licensing deals like Palworld mobile
"[We aim to] build on the success of PUBG: Battlegrounds" - CEO CH Kim
01
Three-pronged growth strategy
First-party studio investment across 14 teams including Tango Gameworks, Unknown Worlds
Enhanced talent acquisition and specialized development capabilities
Efficient resource allocation across all development stages
Focus on maximizing potential of most competitive IPs
02
Publishing and licensing expansion
Second-party publishing partnerships for revenue diversification
Licensing agreements like Pocketpair's Palworld mobile version
Active userbase expansion through multiple revenue streams
Building long-term franchise potential beyond PUBG ecosystem
03
Corporate value acceleration
PUBG: Battlegrounds remains primary revenue driver with India-specific version
New State Mobile spinoff available globally on iOS/Android
2024 investments in Red Rover, Eschatology Entertainment, Spoon Labs
Targeting exponential growth in corporate value over 5-year timeline
04
Future positioning
Seeking sustainable growth through diversified portfolio approach
Enhanced studio management system for competitive advantage
Building pipeline for long-term franchise success beyond current PUBG dominance
Explore more: publishing partnerships and alliances
Events
Companies
Games
Locations
South Korea
COMPILED BY GAMES ATLAS EDITORIAL
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