Mojang and Merlin Entertainments launch world's first Minecraft theme park
Summary
Mojang partners with Merlin Entertainments to build the world's first Minecraft-branded theme park
Minecraft World will open at Chessington World of Adventures in London in 2027
Investment valued at $67 million (£50m), described as one of Merlin's most ambitious developments in recent years
Signals a major step in Mojang's strategy to expand the Minecraft universe beyond digital
"Minecraft World represents a meaningful milestone in our ongoing journey to expand the Minecraft universe"
01
Park details - what Minecraft World will offer
Located at Chessington World of Adventures, London, UK, opening in 2027
Attractions include the first-ever Minecraft rollercoaster, mob meet-and-greet experiences, and Minecraft-themed food
Will feature the world's biggest Minecraft shop
Merlin is collaborating directly with Mojang to ensure rides, attractions, and theming feel "unmistakably Minecraft"
"The team at Merlin Entertainments and Mojang have worked hard to craft an experience that feels immersive, authentic and welcoming"
02
Strategic context - IP-to-physical entertainment as a growth vector
Minecraft World follows a proven playbook - Nintendo partnered with Universal to launch Super Nintendo World parks across Japan, Florida, and California
Physical theme park expansions are becoming a key channel for top-tier gaming IPs to deepen brand engagement and reach new audiences
For Mojang and Microsoft, this represents a significant step in monetizing Minecraft's cultural footprint outside of the game itself
Minecraft remains one of the best-selling games of all time, making it a strong candidate for large-scale physical entertainment investment
03
Looking ahead - expanding the Minecraft universe
The 2027 opening gives Mojang and Merlin a multi-year runway to build out the experience
Success of Minecraft World could pave the way for additional international locations or expanded Minecraft entertainment formats
The broader trend suggests gaming IP holders are increasingly investing in physical and experiential brand extensions as long-term growth levers
Explore more: partnerships and alliances hub
Events
Companies
Games
Locations
United Kingdom
COMPILED BY GAMES ATLAS EDITORIAL
RELATED ARTICLES
EXPLORE MORE
Comments (0)
No comments yet. Be the first to share your thoughts!