Momin Games launches in Hanoi with dual-track hybrid-casual and B2B services model
Summary
Momin Games launched in Hanoi under CEO Thương May, a 13-year mobile veteran and ex-Minder Games COO/CTO
Studio pairs original hybrid puzzle and casual IP with full B2B services: co-dev, outsourcing, live ops, porting, prototyping
Enters a Vietnam market that logged 121M downloads and $23M revenue in May 2026 alone
"We are a compact, hands-on team ready to take ownership from concept and prototyping to development, launch, analytics and post-release iteration"
01
Founder pedigree anchors a lean Hanoi team
Thương May previously held COO and CTO roles at Minder Games, plus positions at NoPowerup and Genmob Studio
Compact team structure signals low burn - attractive to publishers testing Southeast Asian co-dev partners
"We are currently focused on building hybrid puzzle and casual games, combining strong gameplay foundations, fast iteration and data-driven product development"
02
Dual-revenue model hedges IP risk with B2B cashflow
Studio solicits three deal types: co-development and prepaid projects, long-term product partnerships, outsourcing contracts
Service menu covers full development, art and UI/UX, prototyping, live ops, and porting
B2B contracts fund proprietary hybrid-casual IP development without single-stream dependency at launch
Outsourcing gives international publishers a low-commitment entry before deeper co-dev commitments
03
Vietnam market signals validate the launch timing
Vietnam mobile market hit 121M downloads and $23M revenue in May 2026 alone
Replay Global recently backed Vietnam-based Playard, confirming active international capital flow into local studios
PocketGamer.biz and EnJoyPay now co-host a Vietnam developer mixer, formalising publisher-studio matchmaking infrastructure
Events
Companies
Games
—
Locations
Southeast Asia
SYNTHESIZED FROM:
COMPILED BY GAMES ATLAS EDITORIAL
RELATED ARTICLES
EXPLORE MORE
The ExDev dual-track goes mainstream: service revenue funding proprietary IPBlackbird Interactive external development: inside the hybrid model funding original IPGame outsourcing bifurcates: mid-market providers face structural squeeze between scale and specializationpublisher-studio matchmaking network
Comments (0)
No comments yet. Be the first to share your thoughts!