Pythia Games rebrands from Runic Forge, offers developers 75% no-recoup revenue share

UK marketing agency RUNE rebranded its publishing arm as Pythia Games on October 27, 2026. The label drops the Runic Forge name and now works exclusively as an indie publisher. Debut title Hearth and Hamlet sold 100,000 units in its first week after launching August 19, 2026. Pythia offers developers a 75% revenue share with no recoup clause.

Pythia's 75% share applies without first recouping marketing, QA or localisation costs.
Full-service publishing covers marketing, QA, playtesting, localisation and launch planning.
The label is actively soliciting pitches from small teams and solo developers.

Hearth and Hamlet sold nearly 50,000 copies in its first 24 hours.
Pre-launch demo attracted more than 100,000 unique players.
Wishlist adds surpassed 125,000 before release.
"We were blown away by the response to our first title, Hearth and Hamlet, and look forward to utilising our expertise to replicate that success for indie developers for years to come." - Aidan McGrath, Founder and Marketing Director, Pythia Games

Pythia signed Carnholt, a card roguelike from Magic: The Gathering artist Maxime Minard.
Carnholt's premise centers on using fallen enemies' bodies to kill a god who refuses to die.
Dragon's Tear, from LilChill Games, is an idle dungeon-crawling RPG with 100 hand-crafted floors.
Both signings diverge from Hearth and Hamlet's city-builder genre.

For Publishers & Developers: Use recoup-free terms as leverage when renegotiating publisher offers for small-team projects.
For Investors & VC: Stress-test indie-publisher targets' margins against recoup-free competition for small-team signings.
For Service Vendors: Pitch campaign-marketing retainers to indie studios orphaned by the agency's exit from client work.