Red Stage Entertainment keeps generative AI out of scripts to protect authorial voice
Summary
Red Stage Entertainment separates AI-assisted admin work from human-written creative writing.
The Tampere studio made Sámi-inspired adventure Skábma - Snowfall using only human-authored scripts.
Co-founder Marjaana Auranen limits generative AI to grammar checks, reports, budgeting and timetables.
She excludes AI from scripts and dialogue entirely to protect authorial voice.
01
Admin tasks absorb AI, creative writing stays human
Auranen separates creative work from AI across all of Red Stage Entertainment's output.
She limits generative AI to grammar checks, official reports, timetable planning and budgeting.
"As a company, we don't really use generative AI in our games. We like to separate the creative work from AI."
02
Generic output is the stated risk to authorial voice
Auranen says AI tends to produce generic content and characters writers try to avoid.
She argues AI writing can erase a studio's distinct voice and take away authorship.
She tested AI across writing, reports and design drafts, limiting it to grind work.
03
Sámi material raises the authorship stakes further
Skábma - Snowfall draws on Sámi stories and myths outside Auranen's own culture.
"If the author is writing about minorities, especially if they're not part of that culture, using AI is a huge trap."
She says AI can offer stereotypical or fabricated cultural detail instead of lived community knowledge.
04
Industry pressure persists despite firewall policies
Ikäheimonen says GenAI mainly raises pressure on teams to do more with less.
She says workers face constant pressure to build new AI-related skills.
"AI can modify current roles as well as create new ones, but its adoption should be responsible and transparent and should support human creativity rather than come at the expense of the people making games."
Her comment shows the admin-creative firewall doesn't resolve sector-wide resourcing pressure driving AI adoption.
What this means
For Publishers & Developers: Budget paid community consultants into greenlight for any narrative game drawing on minority cultures.
For Investors & VC: Add genAI-in-narrative disclosure and cultural-consultation records to diligence on story-led studios.
For Service Vendors: Pitch cultural-sensitivity review and community-consultant sourcing to studios adapting Indigenous or minority folklore.
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