Rockstar reportedly plans Nike x Travis Scott sneaker line for GTA 6 launch

Rockstar, Nike and Cactus Jack reportedly plan three Air Force 1 colorways. Each pair is priced at $130 and tied to GTA 6's November 19 launch. Neither Rockstar nor Nike has officially confirmed the partnership. Leaked details also point to an apparel line and a possible Miami Heat tie-in.

Sneaker Market Romania and Sole Retriever reported the collaboration before either company confirmed it.
Nike reportedly lists the sneakers in its Holiday 2026 catalog, which runs October through December.
Three Air Force 1 Low colorways carry style codes JJ7604-001, JJ7602-100 and JJ7603-900.
Each pair retails at $130, in line with standard Air Force 1 pricing.
A matching apparel line and a possible Miami Heat collaboration are also reportedly in development.

Travis Scott's track RHYNO already features on the GTA VI soundtrack album.
The track also pairs him with Daft Punk's Guy-Manuel de Homem-Christo.
Rockstar's wider marketing push includes Miami promotional events and staggered soundtrack singles.
Travis Scott's Nike history includes Air Jordan releases and earlier Air Force 1 drops.
Cactus Jack is also readying the Air Flea 1 for spring 2027.

GTA V, released in 2013, became one of the best-selling video games ever.
That track record raises expectations for GTA VI's November 19, 2026 launch.
Nike's Air Force 1, introduced in 1982, remains one of its most recognizable silhouettes.
GTA VI is set in Vice City, Rockstar's fictional take on Miami introduced in 2002.
A rumored Miami Heat tie-in would extend the line into sports merchandising.

For Publishers & Developers: Write apparel and merch licensing rights into future soundtrack-artist contracts from the start.
For UA & Marketing: Raise late-2026 CPI forecasts for competing launches as crossover hype crowds gaming ad auctions.
For Service Vendors: Pitch brand-licensing and fashion-collab packaging services to AAA publishers planning 2027 launches.