Rovio launches Angry Birds Tower Defense on Roblox ahead of Movie 3
Published 5 Nov 2026 · Games Atlas Editorial · Game Launch · Companies: Rovio Entertainment, The Gang, Roblox
Games Atlas summary: Rovio has published Angry Birds Tower Defense, a new multiplayer game on Roblox. The Gang, a Roblox-focused UGC studio, developed the title for Rovio. The game launches weeks before The Angry Birds Movie 3 premieres on December 23, 2026. It blends characters and visual styles from both the Angry Birds games and movies.
How to cite this page
Games Atlas — Games Industry Intelligence (2026). Rovio launches Angry Birds Tower Defense on Roblox ahead of Movie 3. Published 5 Nov 2026. https://gamesatlas.app/article/rovio-launches-angry-birds-tower-defense-on-roblox-ahead-of-movie-3
Rovio outsources Roblox development to a specialized UGC studio
- Rovio published the game, but The Gang built it.
- The Gang is a Roblox-native studio, not an internal Rovio team.
- Marcus Holmström, co-founder and CEO of The Gang, framed the brief as fidelity plus platform fit.
- "We wanted to create a game that feels unmistakably Angry Birds while taking advantage of what makes Roblox such a great place to play together." - Marcus Holmström, co-founder and CEO, The Gang
Launch timing targets pre-premiere awareness
- The game went live weeks ahead of the movie's December 23, 2026 theatrical release.
- Rovio plans limited-time events and new characters tied to the film inside the game.
- Ben Mattes, creative officer for Angry Birds, positioned Roblox as a new-audience channel.
- "Roblox gives us an exciting opportunity to bring the Angry Birds universe to a new audience while creating a fresh experience for longtime fans." - Ben Mattes, Creative Officer, Angry Birds
Transmedia design merges game and movie IP
- The experience combines character and visual styles from both the Angry Birds games and animated movies.
- Players progress through chapters, unlocking new enemies, environments and bird-tower upgrades.
- Multiplayer co-op lets players build a shared flock defense against waves of Piggies.
What this means
- For Publishers & Developers: Commission UGC-native studios to ship IP extensions timed to film or TV release windows.
- For Investors & VC: Add licensed-IP pipeline depth to diligence on UGC-native studio deals.
- For Service Vendors: Pitch UGC-platform builds to IP holders with dated theatrical or streaming slates.