Stillfront appoints Marcus Jacobs as President and CEO, as EBITDAC falls 16%

Stillfront names Marcus Jacobs President and Group CEO, effective November 1, succeeding Alexis Bonte. Jacobs is a 25-year industry veteran with monetization leadership roles at EA and King. The appointment coincides with Q3 2026 net revenue down 1% YoY to SEK 1,291m ($130m). Adjusted EBITDAC fell 16% YoY to SEK 366m ($36.8m), underscoring margin pressure.

Jacobs spent seven years at King after serving as director of monetization at EA.
He later served as chief commercial officer at Embark Studios from 2020 to 2022.
Stillfront built its portfolio through acquisitions, owning Supremacy, Empire, BitLife and Albion Online.
A monetization specialist as CEO signals a pivot toward internal margin extraction.

Outgoing CEO Alexis Bonte attributed the EBITDAC decline to deprioritised catalogue games.
Key franchises grew organically for a fifth consecutive quarter, led by Big, Empire and Board.
"The performance was led by Big, Empire and Board, reflecting the contribution from new game launches, strong LiveOps execution and improved player monetisation." - Alexis Bonte, outgoing CEO
Jacobs' live-ops and monetisation pedigree aligns directly with the growth levers Bonte cited.

For Investors & VC: Add per-title catalogue decay rates to diligence on acquisitive mobile portfolio holdcos.
For Service Vendors: Pitch live-ops and monetization retainers to core franchise studios before the incoming CEO's first budget cycle.
For Publishers & Developers: Approach the group about acquiring or licensing its deprioritised catalogue titles at distressed valuations.