Stillfront confirms Alexis Bonte as permanent CEO after interim run
Summary
Stillfront Group has appointed Alexis Bonte as permanent president and group CEO, effective immediately
Bonte transitions from interim CEO role he took on after Jörgen Larsson's departure
Appointment follows Stillfront's structural split into three regional business areas - Europe, North America, and MENA/APAC
"Our priorities are clear: strengthen our key game franchises, drive long-term profitable growth, and deliver exceptional experiences to our players worldwide."
01
Leadership profile - insider with founder credentials
Bonte co-founded eRepublik Labs, acquired by Stillfront in 2017
Has held key roles since acquisition, including group COO before stepping into interim CEO
Board ran a competitive external recruitment process before confirming Bonte as the top candidate
"Alexis has been a core team member of Stillfront since joining the company and we highly regard him as a talented leader with extensive in-market experience and expertise."
02
Three-division structure sets the execution framework
Stillfront recently reorganized into three reporting segments: Europe, North America, and MENA/APAC
Each business area operates as a separate segment with dedicated leadership
Todd Heringer named EVP of business area North America in January
Kieran O'Leary named EVP of growth platform in January
03
Regional strategy - growth roles defined per market
North America focus: optimise UA spend and double down on key franchises
Europe focus: stable margins, with new game launches planned for later in 2025
MENA/APAC positioned as the primary "growth engine" of the group
04
CFO transition adds short-term leadership uncertainty
Group CFO Andreas Uddman has stepped down from his role
Uddman will remain in post until a successor is appointed or until July 2025
CFO search adds an open variable to Stillfront's leadership stability during a strategic reset period
05
What comes next for Stillfront
Bonte's mandate centers on franchise strength, profitability discipline, and operational agility
The three-division model provides a concrete execution framework for 2025 strategy
CFO appointment will be a key near-term signal of leadership continuity
New game launches in Europe and ongoing MENA/APAC expansion are the near-term growth catalysts to watch
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