Supercell taps veteran GM to lead newly formed London studio
Summary
Supercell appoints Lasse Seppänen as General Manager of its new London office
The move follows Supercell's 100% acquisition of UK studio Space Ape last month
Seppänen brings deep Supercell history, having led Everdale, Hay Day, and Boom Beach
The London studio (~100 staff) will now focus solely on Supercell titles
01
Leadership appointment - Seppänen steps in as London GM
Lasse Seppänen is named GM of Supercell London, tasked with defining the studio's overall vision
He joined Supercell in 2019 and served as game lead across Everdale, Hay Day, and Boom Beach
His most recent role was Head of Game Production Services, while continuing work on Boom Beach
Prior to Supercell, he founded PlayRaven (acquired by Rovio in 2018), was COO at Remedy Entertainment, and Head of Studio at Digital Chocolate
02
Supercell London - Space Ape becomes the studio's foundation
Supercell officially closed its 100% acquisition of Space Ape last month
The studio employs around 100 staff and now operates under the Supercell London banner
Focus shifts entirely to Supercell titles, including Squad Busters, with a new games team also formed
Space Ape's legacy portfolio (Chrome Valley Customs, Fastlane: Road to Revenge, Transformers: Earth Wars) is in transfer discussions
03
Portfolio transition - legacy titles move to NextBeat
Beatstar and Country Star have been handed off to NextBeat, a Supercell-backed studio
NextBeat is headed by Space Ape co-founder Simon Hade, ensuring continuity for those titles
This clean portfolio separation signals Supercell London's clear mandate as a forward-looking, Supercell-native studio
04
What to watch - London studio sets up for original IP
Supercell London's newly formed games team signals ambitions beyond supporting existing titles
Seppänen's multi-game leadership background positions him to scale the studio's creative output
The London hub could become a key pillar in Supercell's broader global expansion strategy
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