Team17 Group rebrands to Everplay to signal broader indie ambitions
Summary
Team17 Group officially rebrands as Everplay Group
The Team17 Digital publishing label remains unchanged under the new parent structure
Rebrand signals intent to expand across complementary indie market sectors
"The new name will enable us to simplify the overarching group, enable us to leverage our collective powers, nurture our superb talent and skills, and better reflect our desire to grow and become a global indie powerhouse."
01
What's changing — and what isn't
Parent company Team17 Group is now Everplay Group
Team17 Digital (indie dev & publishing label) retains its name
Acquired studios Astragon Entertainment and StoryToys also keep their identities
All three divisions remain operationally distinct under the group umbrella
02
Strategic rationale behind the rebrand
Rebrand is designed to reduce confusion between the group and its Team17 division
Creates a clearer framework for cross-division collaboration and synergy
"This rebrand not only creates an ideal backdrop to foster greater cross-collaboration internally, but it also reflects our aspirations to expand our reach across complementary sectors within the broader indie market."
03
What comes next
Rebrand to Everplay Group expected to complete in early February
Leadership frames it as a platform to grow beyond current group scale
Ambition is to become a global indie powerhouse across complementary sectors
Explore more: cross-division collaboration hub
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Locations
United Kingdom
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COMPILED BY GAMES ATLAS EDITORIAL
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