Testronic European leadership team expansion builds enterprise managed-services architecture
Summary
Testronic appointed six senior leaders across its European Centre of Excellence and main board.
Hires follow the Manila hub expansion and Mike Wallen's appointment as President in late 2025.
Backgrounds span Meta, Accenture, QLOC, Wargaming, Warner Bros, and the BBC.
The roster covers revenue, finance, operations, people, continuity, and marketing.
That breadth mirrors a full managed-service org chart, not a traditional QA vendor structure.
"These appointments represent a significant investment in the future of our Testronic Board of Directors, our European Centre of Excellence and our global leadership capability."
- Sharon Baylay-Bell, CEO and Executive Chair, Testronic
01
Board and operational layers now share single reporting lines
Samantha Williams (CRO) adds European Centre of Excellence leadership and a main board seat.
Williams previously held a senior global director role at Meta.
She also served as strategic advisor to Accenture and JAB Holding Company.
Sarah Bird promoted to CFO after 14 years inside Testronic and parent group Catalis.
Andie Chivers Goudie (CPO since 2022) absorbs all Operations plus Manila hub oversight.
Colin Sellers joins as Business Continuity and Property Director, reporting to Chivers Goudie.
Sellers brings prior leadership at the Institution of Engineering and Technology and the BBC.
A dedicated continuity role at director level is rare in QA firms.
It suggests infrastructure complexity is now a board-level concern for Testronic.
02
Managed-services and enterprise positioning drive the new hires
Pawel Ziajka (Director, Managed Clients) was formerly VP and Board Member at QLOC.
His mandate: deepen managed services delivery and strategic account management across Europe.
"Managed Clients" as a standalone director-level function marks a structural departure from project-based QA.
Beata Czarnacka (Senior Marketing Manager, Warsaw) brings Wargaming, Warner Bros, and Disney experience.
Her profile targets enterprise entertainment partnerships, not indie or mid-market clients.
For publishers evaluating QA partners, this architecture mirrors tier-one IT outsourcing models.
Long-term account ownership, operational depth, and board-level accountability are now in place.
The build-out follows disclosed capital investment described publicly as "significant."
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