Bilibili

Shanghai-based online entertainment platform (NASDAQ: BILI, HKEX: 9626). Operates a mobile games division generating RMB1.54B in Q4 2025. Holding company for the Bilibili group, including Bilibili HK Ltd.

• Type: Publisher and Developer · Buyer
• Headquarters: China
• Data updated: 15 Nov 2026

Key facts

• According to Games Atlas analysis of shipped-game credits, Bilibili published or developed 9 games released 2018–2025 (+1 as distributor or contractor).
• Games Atlas data shows 2 of 2 Bilibili titles with known production credits (100%) used external service partners.
• The most frequent external partner on Bilibili titles is Keywords Studios (2 shared credits, 2019–2021).
• Games Atlas tracked 3 news stories about Bilibili in the last 24 months.

What Bilibili outsources and how open it is to new partners

The verdict rates how hard it is for a new vendor to win work in each discipline: how much of the work goes to outside vendors rather than staying inside, whether the same partners come back or change from project to project, and how often first-time partners got in over recent years.

• Audio design and production services: Possible: outsourced less often, but not to a fixed circle. Sourcing model: spread across many vendors (3 vendors per title, typical 1.8). 1 of 2 titles with detailed credits since 2015 used an external partner (50%); 3 external partners, 0 of them returning (0% of outsourced titles), most often Gemiuster Culture Media (100%). Small base: a first signal, not a settled pattern.
• Localisation services: Possible: outsourced less often, but not to a fixed circle. Sourcing model: regularly outsourced (1 vendors per title, typical 1.5). 1 of 2 titles with detailed credits since 2015 used an external partner (50%); 1 external partners, 0 of them returning (0% of outsourced titles), most often Linguitronics (100%). Small base: a first signal, not a settled pattern.
• Porting services: Full breakdown available to registered members.
• QA and testing services: Full breakdown available to registered members.

Members-only data, free account. The full sourcing breakdown for Bilibili is available to registered Games Atlas members. Registration is free. After sign-in, the page shows for Porting services, QA and testing services: share of titles outsourced, number of external partners, the largest vendors and their share, new partners in recent years, and how open each discipline is to new vendors, plus 35 more external partners. Create a free account.

External partners proven by shipped credits

• Keywords Studios — Audio design and production services, Localisation services, 2 shared credits, 2019–2021
• Tencent Holdings — Lead & co-development, Publishing, 2 shared credits, 2019–2020
• 23 Studios — Localisation services, 1 shared credits, 2019–2019
• Altagram Group — Localisation services, 1 shared credits, 2019–2019
• Anry Games — Art, assets and fonts production services, 1 shared credits, 2019–2019

Latest related news

• Scopely eyes open-world Marvel ARPG market as Project Comet trailer leaks (2026-10-05)
• 4Divinity targets 50/50 East-West revenue split, betting Chinese mid-tier fills AAA new-IP gap (2026-08-30)
• GCL bets millions on 4Divinity's Gamescom debut to escape physical distribution decline (2026-08-20)

Group structure

• Wuhu Sharejoy Network Technology (Service Provider)
• Shanghai Hode Information Technology (Publisher)
• Bilibili HK (Publisher)

Methodology

Source: Games Atlas (gamesatlas.app), based on MobyGames production credits and Games Atlas analysis; the sourcing figures cover work credited on releases from 2015 onwards. One game counts once regardless of platforms, editions or add-ons. Games Atlas does not estimate revenue or report the performance of individual games. Profile: https://gamesatlas.app/companies/bilibili