Scopely eyes open-world Marvel ARPG market as Project Comet trailer leaks
Summary
A trailer for Scopely's unannounced Marvel game leaked on Bilibili on October 2.
Codenamed Project Comet, it spread quickly to TikTok and other platforms.
The footage shows a free-to-play, open-world action RPG styled after Genshin Impact.
Four-player co-op features heroes including Spider-Man, Wolverine, Doctor Strange and Black Widow.
01
From turn-based squad RPG to open-world action
Scopely has run Marvel Strike Force, a squad RPG, since 2017.
The game has earned nearly $830 million in IAP revenue, per AppMagic, excluding webshop sales.
Project Comet replaces squad-based turns with real-time, open-world combat styled after Genshin Impact.
The leaked trailer shows four-player co-op in semi-open Marvel environments, per Push Square.
02
Chinese co-development underpins Scopely's execution plan
A Scopely job posting for an unannounced ARPG title seeks Chinese studio experience.
The same posting lists bonus experience in Midcore, RPG and Strategy 4X mobile games.
Industry insider Miller Ross said Project Comet was recruiting beta testers earlier this summer.
Scopely's 2025 acquisition of Niantic included Pokémon GO, broadening its live-service portfolio.
03
Marvel's live-service record cuts both ways
80 Level notes Marvel Rivals proves demand remains for Marvel live-service games.
Push Square notes Marvel's Avengers, a live-service title, failed to sustain its ambition.
Push Square argues a Genshin Impact clone must match its production polish to succeed.
Neither Scopely nor Marvel has formally confirmed Project Comet's existence.
What this means
For Publishers & Developers: Shift licensed open-world ARPG launches away from a likely crowded next-year superhero window.
For UA & Marketing: Budget higher CPIs for anime-style ARPG launches facing a superhero-IP rival next year.
For Service Vendors: Pitch mobile-PC crossplay porting and live-ops support to Western publishers chasing licensed open-world ARPGs.
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