Three questions behind every launch.
One workspace for all three.
Who are we really competing with — and how crowded is it?
Read the competitive space around the concept instead of the genre label on the deck: neighbouring titles, how dense that space already is, and whether the audience gap the plan assumes actually exists.
Whose attention are we actually trying to win?
Not an age bracket for the media plan. Which players — what they already play, what they value, what pulls them into a game and what keeps them there. The audience layer that decides what to build and how to frame it, long before it decides what to buy.
What just changed in our market?
Launches, funding, studio moves, partnership and platform announcements — filtered to the titles, companies and topics your team tracks, and delivered daily where the team already works.
Games similar to yours already launched —
read them at every stage, not just at launch.
Market opportunity discovery
Before there is a concept, there is a market to read.
Game market research starts with movement, not with a pitch: which segments are growing, which are consolidating, and which are quietly dying — so a new title, a pivot or an exit is decided on evidence rather than on last year's success.
Measure how dense a candidate space already is and who owns it, then judge whether the opportunity is worth a concept at all — the cheapest decision in the whole lifecycle.
Concept & audience brief
Turn a validated opportunity into the right audience.
Media plans are bought on demographics, but games are chosen on motivation, values and habits — anchor the audience in what those players already play and why, not in a persona invented in a workshop.
Check whether the "underserved niche" in the pitch is genuinely thin or already saturated, while the concept can still be adjusted cheaply.
Positioning & differentiation
Frame the game against the right comparison set.
The titles players mentally compare you to decide your store page, your trailer and your messaging — map that set instead of guessing it.
Track how comparable titles position, who publishes them and how their strategy shifts over time, so your differentiation is a real gap rather than a claim.
Pre-launch, creative & partners
Build the go-to-market team on credits, not on decks.
Trailer and creative studios, localization vendors, influencer and PR agencies, porting teams — filtered to those with credits on titles like yours.
Follow announcements and dated releases in your category so you see who is crowding your window while the date can still move.
Launch & paid acquisition
Spend into a market you already understand.
When CPI moves or a channel cools, see what changed in the market around your title — competitor launches, platform pushes, category shifts — instead of guessing at the dashboard.
Track which publishers and studios are pushing into new platforms and regions, so expansion follows a visible trend rather than a hunch.
Back catalogue, remasters & relaunches
The cheapest growth a marketing team owns is a title it already has.
Remaster, remake, back-catalogue port, expansion, full relaunch — five different promises. See what comparable titles chose, when they shipped, and which windows already carry attention.
Lapsed players who remember the original, and newcomers who never met it — two different pitches. See how comparable re-releases were positioned, and which marketing partners carried them.
Live ops & brand stewardship
Keep the brand ahead of its own market.
Your watchlist reports to you: competitor updates, partnership news, studio changes and the vendors your brand depends on.
Every signal keeps its original sources, so the next brief, budget request or board deck stands on citable facts.
Know a partner's track record
before the first call.
Walk in knowing who already shipped work like yours
Filter the collaboration graph by the kind of title and the kind of work, and read who actually delivered it. The shortlist is built on recorded credits, so the first call starts from their real track record instead of the deck they brought.
Check the track record your competitors already trust
The partner list around a competing title tells you which agencies and studios have proven themselves in your category — and where a rival is quietly building capability. Read the network before you brief an agency, not after.
Verify the claim before it becomes a commitment
A vendor pitch, a partnership rumour, an agency reference — check it against recorded credits and industry coverage, and keep the source link attached so whoever signs the contract sees the same evidence you did.
Get games industry news
where your team already works.
Registration is free, and it turns the feed into delivery. We monitor the sources for you — 130+ outlets, company blogs, filings and platform announcements — and everyone on the team gets the same curated brief in Telegram, Slack or Microsoft Teams, categorized and tagged, on the day it matters. Nobody spends a morning reading twenty tabs, the whole team works from one version of events, and every item keeps its original links, so anyone who needs the full text goes straight to the primary source. Delivery is switched on from your profile settings after a free sign-up — each channel has its own step-by-step instructions there, and it takes a couple of minutes.
Games industry news in your Telegram chat
Connect the bot once and the daily brief follows you. Take everything, or only the companies, topics and titles you follow — a funding round on your watchlist reaches you the moment it is published, with the original sources one tap away.
Personal · real-time · followed-only mode
Games industry news in your Slack channel
Point Games Atlas at a channel and the whole team reads the same brief at the same time — an acquisition or a policy change lands where the decision is already being discussed, not in one person’s inbox. Full feed, or your tracked entities only.
Team channel · full feed or filtered
Games industry news in your Microsoft Teams
For organisations running on Microsoft 365, the same stream is routed into a Teams channel — same categories, same source links, delivered on the day it matters. No new tool for anyone to learn, nothing extra in the stack.
Enterprise workspaces · on request
One platform.
Three ways marketing teams use it.
Competitive positioning beyond genre labels
Map the competitive territory around a concept or live title: neighbouring games, density, audience overlap and where the positioning gap actually is.
Daily market events and sustained quarterly movement
Insights Feed tracks launches, funding, partnerships and platform news around your watchlist. Trend Map shows which industry movements persist across quarters.
The companies behind
the titles you compete with.
Positioning work starts with knowing who is on the other side of it. The directory ranks publisher and developer groups by distinct titles shipped since 2015, and each profile shows the release history and the partners behind those launches — including the creative, localization and porting vendors they use.
Top 100 game publishers and developers
Ranked by distinct titles shipped · Release history per group · Marketing and production partners