Amazon Luna locks in EA deal and expands to 4 new European markets
Summary
Amazon Luna signed a multi-year agreement with EA to bring major game titles to its cloud gaming service
Luna simultaneously expanded to Sweden, Portugal, Belgium, and Luxembourg - now live in 14 countries
EA Sports portfolio titles and additional franchises are set to join the Luna library in the coming months
Move signals growing momentum in cloud gaming as the market attracts major publisher partnerships
"We look forward to a selection of EA games joining Amazon Luna, offering new ways for players and fans to come together across a variety of devices they already own, wherever they are."
01
EA - Amazon Luna partnership - major titles arrive on day one
Star Wars Jedi: Survivor, Star Wars Jedi: Fallen Order, and Dead Space are immediately available to Luna+ subscribers
More EA franchises, including select EA Sports titles, will be added to the Luna library over the coming months
The multi-year deal gives EA a path to reach players across Fire TV, Fire Tablets, PC, Mac, iOS, Android, and select Samsung and LG smart TVs
"Our teams are focused on building experiences that entertain and engage EA's massive online communities, and we're excited to partner with Amazon to make those games available to even more people."
02
Luna's European expansion - 4 new markets added
Amazon Luna is now live in Sweden, Portugal, Belgium, and Luxembourg starting today
Luna's global footprint grows to 14 countries, including the US, Canada, UK, and major European markets
Players in new markets get instant access to 300+ games with no hardware purchases or lengthy downloads required
The Luna Controller launches in Sweden, Belgium, and Luxembourg at an introductory price of €44.99 (MSRP €69.99), with Portugal availability later this year
03
Luna's value stack - Prime, subscriptions and partner accounts
Amazon Prime members in newly added countries gain access to Fortnite, Lego Fortnite, Rocket Racing, and Trackmania at no extra cost
Prime members can also link Ubisoft or GOG accounts to stream PC games they already own on Luna
Additional content tiers available via Luna+, Ubisoft+, and Jackbox Games subscriptions
"Luna is committed to making gaming easier, more fun, affordable, and accessible for everyone. We have an exciting year ahead of us."
04
Cloud gaming gaining traction - broader market signals
Microsoft's cloud gaming service is projected to hit $450M in annual revenue by 2026, up from $50M in 2021
Phynd, a new ad-supported free cloud gaming service, recently raised $10M, signaling investor confidence in the space
Amazon's EA deal and geographic expansion reflect a broader push to establish cloud gaming as a mainstream distribution channel
05
What's next for Luna
More EA titles, including EA Sports franchises, expected to join the Luna library in the months ahead
Luna Controller availability will extend to Portugal later this year
Amazon has signaled further announcements are coming, with Mustafa Hakim noting "an exciting year ahead"
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