Arjan Brussee targets EU compliance gap with Immense Engine challenge to Unreal and Unity
Summary
Guerrilla Games co-founder Arjan Brussee announced the Immense Engine, a European-hosted, AI-native game engine
No current engine vendor offers full EU regulatory compliance and European data hosting
The play positions Immense Engine as a regulatory hedge for studios facing AI Act pressure
"No one is currently making an engine that is fully European-hosted, built by Europeans, and complies with European rules and guidelines"
01
No incumbent engine is architected for EU compliance
Neither Unreal nor Unity offers European-hosted, EU-compliant engine infrastructure
For EU studios, US-headquartered engine dependencies carry growing regulatory exposure
Immense Engine targets that liability as its core value proposition
02
AI-native architecture replaces retrofit approach
Brussee says current engines are built for mouse-driven, menu-based workflows
Immense Engine embeds AI agent frameworks from the ground up
"If you are smart and know how to put a good framework of AI agents to work, you can do the work of ten or fifteen people"
Brussee flags 3D world creation expanding beyond gaming, widening the addressable market
03
Brussee's resume uniquely fits the challenger role
Co-founded Guerrilla Games in 2000, the studio behind Killzone and Horizon
Spent eight years at Epic, including as global director of product management for Unreal Engine
Prior roles include executive producer at EA and co-founder of Boss Key Productions
Few European engine founders combine AAA studio, incumbent product leadership, and startup experience
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