Buck expands into game development with Buck Games studio launch
Summary
Design powerhouse Buck, known for 20+ years of animation and design work, has officially launched Buck Games, a dedicated game development studio.
The studio debuted with The Electric State: Kid Cosmo, a mobile game prequel to Netflix's Russo Brothers film, available to Netflix subscribers on iOS and Android.
Buck Games signals a deliberate expansion beyond content creation into original and IP-connected game development, leveraging deep creative talent.
"We aren't looking to settle into one genre or style of game. Our strength is in the range of what Buck artists, animators, and designers are capable of"
01
Studio launch - Buck Games enters game development
Buck, a design company founded in 2004, has launched Buck Games as its dedicated game development arm.
The studio is positioned around artful, tightly focused games designed to "spark curiosity" and reflect Buck's creative identity.
Buck brings 20+ years of experience working with major brands and game franchises including VALORANT, League of Legends, and Genshin Impact.
02
Debut title - Netflix IP collaboration signals ambition
The studio launched alongside The Electric State: Kid Cosmo, a mobile prequel to Netflix's film directed by the Russo Brothers.
The game is available on iOS and Android exclusively for Netflix subscribers.
"Developing a game connected to a larger world was a new challenge, and demanded adaptability and ingenuity from our team"
Highland noted the studio pursued "an ambitious, unconventional vision" with partners pushing to deliver the best possible result.
03
Strategic direction - multi-genre, creativity-first approach
Buck Games is deliberately avoiding genre or style lock-in, favoring a broad, versatile creative approach.
Production Director Marla Anyomi highlighted the contrast between The Electric State: Kid Cosmo and Let's! Revolution! as proof of the studio's range.
The studio's competitive advantage lies in combining Buck's elite animation and design talent with an experienced game development team.
Near-term focus appears to be on artistically distinctive titles, with potential for further IP-connected and original game projects.
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