FunPlus AI-native plan embeds AI across 2,000 staff, redefines fundability bar
Summary
FunPlus CBO Chris Petrovic set an "AI-native" goal at PGC Barcelona 2026, with AI now in finance, HR, and engineering
The "experiment, then standardise" model gives teams trial agency before learnings feed company-wide workflows
Petrovic frames AI fluency as the entry bar for 2026 funding, not a differentiator
"Our goal is to be an AI-native game company"
01
AI moved from exploration channel to assumed workflow across 2,000 staff
An internal Slack AI channel set up ~18 months ago is now "relatively quiet" - adoption is assumed, not novel
Finance, accounting, and HR teams use AI for budgets, headcount, and allocation analysis
Engineers use it for coding - breadth extends beyond the art and code pipelines typical at rival studios
02
"Experiment, then standardise" guards against AI theatre
FunPlus is in an "advanced discovery phase" - teams trial tools with agency but "within financial reason"
Learnings feed a standardised approach so knowledge is shared, not siloed
"You can't just use it as a brand-new tool for window dressing and not actually have substantive use cases or actual experience in using it"
"If you're not doing it, your competitors will be"
03
Funding has tightened; AI fluency is now the entry bar, not the edge
Capital "has gotten more and more constrained," though category-conviction investors remain active
Petrovic's fundability test: AI fluency as baseline, leaner headcount, forward thesis beyond the product
Investors are "geographically agnostic" - team and thesis outweigh location
Turkey flagged as "overheated" with genre concentration risk and scalability concerns beyond its borders
04
Platform lines collapse as FunPlus pushes into PC and console
Aniimo, an open-world RPG, is the debut title from new label Kingsglory, revealed at Xbox Games Showcase
Marks FunPlus's first move off mobile after 15 years on State of Survival, Kings of Avalon, Guns of Glory
"I don't think we'll be talking any more about mobile versus PC versus console"
Cross-platform presence becomes structural as players expect "any-time, any-place, anywhere" access
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