Leus converts mobile UA cohorts into sellable assets, bypassing debt and dilution
Summary
Leus launches Cohort Purchasing, forecasting a mobile cohort's value up to 52 weeks ahead.
Leus pays studios upfront cash for that forecast value, with no debt or equity dilution attached.
If the cohort underperforms after the sale, Leus - not the studio - absorbs the loss.
"If a cohort has a measurable future economic value, why should the founder need to borrow against it? Why not simply sell it?"
01
Deal mechanics replace debt with an outright sale
Leus evaluates cohorts from day seven, forecasting value for up to 52 weeks.
A $100K UA cohort forecast to return $150K by week 52 sells for $140K.
The studio receives cash immediately and keeps its IP and operations intact.
No repayment obligation exists; Leus owns the cohort's future value outright.
02
Why it reshapes UA capital and balance-sheet risk
Standard revenue-based financing advances cash against a scheduled revenue-share repayment.
That advance stays on the studio's balance sheet as a liability until repaid.
Cohort Purchasing executes an outright sale, carrying no loan liability.
Non-recourse risk shifts fully to Leus the moment the cohort deal closes.
03
Impact on UA runway and cash conversion
Evaluating cohorts from day seven lets studios cash out before the 52-week payback completes.
That converts unsaturated cohorts into cash months before organic payback finishes.
Faster conversion extends UA runway without adding debt or diluting equity.
What this means
For Publishers & Developers: Model cohort sales against RBF offers before signing any revenue-share UA financing.
For Investors & VC: Re-run runway assumptions for mobile targets that can sell early cohorts for non-dilutive cash.
For UA & Marketing: Optimize campaigns toward strong early-day signals that lift cohort sale offers.
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