Monopoly Go delivers $44M to Hasbro in Q2 as 200-project licensing pipeline scales
Summary
Scopely's Monopoly Go generated $44M for Hasbro in Q2 2026 and $86M in H1, up from $41M the prior quarter
Hasbro's Wizards and digital gaming segment grew 27% YoY to $663.8M, led by Magic: The Gathering at $545.3M (+32%)
Hasbro disclosed 200+ active or in-development projects with Scopely, Aristocrat, Tripledot, Marmalade, Gameberry Labs, Ubisoft, and Gameloft
"It proves that Hasbro can create major digital economics without carrying all the costs and risk ourselves"
01
Hasbro Monopoly Go revenue stabilizes as a royalty stream, not a launch spike
Monopoly Go delivered $44M to Hasbro in Q2 2026, up from $41M the prior quarter
H1 2026 licensing income from the title reached $86M, with lifetime revenue on track to exceed $8B this summer
Hasbro carries zero development or UA cost - the royalty flows insulated from game performance risk
Quarter-on-quarter stability signals a durable annuity, materially changing how Hasbro should be valued as an IP holder
02
200-project pipeline repositions Hasbro as a B2B licensor at scale
Named partners span mobile, casino, console, and PC: Scopely, Aristocrat, Tripledot, Marmalade, Gameberry Labs, Ubisoft, Gameloft
Studio BD leads should treat Hasbro's franchise catalog as actively open for licensing conversations
"Hasbro will lean into a focused set of platforms and genres to create community hubs and major franchise moments for our brands"
03
Digital licensing growth trails tabletop, exposing single-title dependency
Digital and licensed gaming grew 10% in H1 to $256.8M - tabletop grew 32% to $989M over the same period
Q2 digital and licensed revenue was $135.5M (+17% YoY), against tabletop's $528.3M (+30%)
Hasbro does not break out any mobile title beyond Monopoly Go, obscuring whether the wider partner portfolio is contributing
The 200-game pipeline has not yet moved the segment - concentration risk on a single Scopely title remains high
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