NetEase spins out Anchor Point, continuing systematic Western studio divestment
Summary
Anchor Point Studios is separating from NetEase to operate independently, now seeking investors and partners
The Barcelona/Seattle action-adventure studio, led by former Remedy lead designer Paul Ehreth, was founded under NetEase in 2023
NetEase has now exited six Western studios while its gaming revenue grew 10.1% YoY to $13.2B
The pattern signals capital reallocation toward domestic IP, not distress - positioning Anchor Point as a de-risked funding target
"We have the opportunity to focus our vision even more sharply and pursue new partnerships that align with our creative ambitions"
01
NetEase is systematically exiting Western development while domestic revenue climbs
Anchor Point joins Bad Brain, NetEase Montreal, T-Minus Zero, Fantastic Pixel Castle, and Mattel163 on the exit list
NetEase gaming revenue rose 10.1% YoY to $13.2B in 2025, driven by domestic titles
Growth came from Fantasy Westward Journey Online, Identity V, Where Winds Meet, and Marvel Rivals
The pattern points to portfolio concentration around proven domestic IP, not a capital crunch
For global publishers: Chinese mega-publishers are reducing Western greenfield development exposure
02
Anchor Point exits with structural advantages over a cold studio launch
CEO Paul Ehreth led design on Control and Alan Wake 2 at Remedy, then directed at Smilegate Barcelona
The studio has a game already in development and a two-office structure in Barcelona and Seattle
Ehreth credited NetEase for enabling them to "build a world-class team, explore bold creative ideas, and lay the foundation for something truly special"
The studio is now opening conversations with investors and partners
Action-adventure console/PC with AAA-pedigreed leadership fits active VC and publisher appetite
Events
Companies
Games
Locations
ChinaEurope
COMPILED BY GAMES ATLAS EDITORIAL
RELATED ARTICLES
EXPLORE MORE
Comments (0)
No comments yet. Be the first to share your thoughts!