Rebellion Atomfall TV deal structures co-production to retain IP upside without linear development risk
Summary
Rebellion and Two Brothers Pictures will co-produce a TV adaptation of BAFTA-winning game Atomfall, keeping Rebellion in creative control via EP roles rather than licensing IP outright
Atomfall reached 3.7M players and won Best British Game at the 2025 BAFTAs, giving Rebellion commercial proof before committing to TV development
The deal pairs Rebellion's wholly owned IP with Emmy and Golden Globe-winning writers Harry and Jack Williams, backed by All3Media's distribution infrastructure
"There's something very exciting about expanding this strange, unsettling story for television"
01
Co-production structure keeps Rebellion in the room, not just on the check
Deal is a formal co-production, not a license sale.
Rebellion retains creative oversight through four EP slots.
Jason Kingsley (CEO) and Chris Kingsley (CTO) EP for Rebellion.
Alex Mercer (Doctor Who) EPs for Two Brothers.
Ben Smith (Rogue Trooper) EPs for Rebellion's production arm.
Harry and Jack Williams write the series directly.
Two Brothers sits inside All3Media, providing institutional distribution Rebellion lacks alone.
No financial terms disclosed, but co-production implies shared costs and shared upside.
02
Rebellion hedged the bet before making it
3.7M players and a BAFTA reduce pitch risk with broadcast partners.
Atomfall was Jason Kingsley's original idea, so Rebellion owns IP outright.
No third-party licensor dilutes the TV deal's economics.
British Lake District setting and Windscale 1957 inspiration differentiate from American-dominated adaptations like Fallout and The Last of Us.
"Harry and Jack demonstrated a clear love for Atomfall and talked about their own particular endings when they were playing the game"
03
Atomfall is one track in a parallel multi-IP media push
Rebellion's portfolio spans 2000 AD (Judge Dredd, Rogue Trooper, Sláine, Zenith) and Sniper Elite.
Duncan Jones' Rogue Trooper film just released its first teaser footage.
Atomfall TV announced weeks after that teaser, confirming simultaneous cross-media development.
Rebellion operates its own studio facility in Oxfordshire, reducing dependency on external production partners.
The Williams brothers' range across Fleabag, Baptiste, and The Assassin maps well to Atomfall's genre mix of folk horror and dark comedy.
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