Sega installs Rovio CEO over West Studios after $200M Angry Birds writedown
Summary
Jurgen Post steps down as COO of Sega Europe's West Studios, moving to an advisory role
Rovio CEO Alex Pelletier-Normand takes the COO seat while retaining Rovio leadership
Post's regional MD duties pass to Tatsuyuki Miyazaki, a 20-plus-year Sega veteran
Move follows Sega's €706M Rovio buy in 2023 and a $200M impairment in February 2026
"His expertise and the close partnership between Sega and Rovio will be invaluable in taking both businesses to the next level"
01
One COO role split into two, reducing single-point dependency
Post held both COO and regional MD titles after returning in 2024 to stabilize West Studios
Pelletier-Normand absorbs only the COO role; Miyazaki takes the regional MD seat
Two executives now cover what Post handled alone across Sega's Western operational layer
Post remains as advisor, preserving institutional continuity through the handover
02
The $200M impairment reframes this as a recovery appointment
Sega booked a $200M impairment on Rovio in February 2026, under three years after the €706M deal
Installing Rovio's own CEO over West Studios embeds mobile-native operators into HD studio management
Pelletier-Normand brings 16 years at Gameloft (2003-2019) and five years scaling Rovio
He is now one of the most mobile-experienced executives running a legacy Western HD operation
03
Sega 2026 bet: cross-pollination without a full merger
Dual-role structure keeps Rovio and West Studios legally separate but operationally linked through one executive
This tests whether mobile live-ops discipline can transfer into HD pipelines without organizational consolidation
"What excites me most is how much these teams can learn from each other"
BD leads targeting Sega Western studios should now expect mobile-KPI framing in partnership conversations
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