Sensor Tower AppMagic acquisition consolidates three top mobile intelligence platforms under one owner
Summary
Sensor Tower acquired AppMagic in May 2026 for undisclosed terms.
AppMagic becomes Sensor Tower's dedicated SMB-tier product.
This follows the 2024 Data.ai acquisition, unifying three major mobile data sources.
Independent mobile intelligence alternatives are now structurally narrowing.
"We look forward to bringing together the AppMagic and Sensor Tower teams, technology, and products to deliver a SMB offering that will support all stages of the mobile app and gaming ecosystem"
01
AppMagic slots in as a dedicated SMB tier below Sensor Tower's enterprise platform
AppMagic, founded in 2016, will operate as Sensor Tower's SMB solution.
Sensor Tower's enterprise suite already includes Pathmatics, Web Insights, and Audience Insights.
Integration roadmap adds PC, console, and Live Ops Intelligence to AppMagic's mobile-only scope.
AppMagic founder Max Samorukov is named in the announcement, suggesting leadership continuity.
"Our customers will now be introduced to richer data and a broader view of the market than ever before"
02
Three platforms, one owner: vendor dependency risk rises for publishers and investors
Sensor Tower now controls Sensor Tower, Data.ai, and AppMagic.
The 2024 Data.ai deal reportedly resulted in roughly 200 layoffs.
149 billion app downloads in 2025 confirm the addressable market justifying consolidation.
Independent benchmarking options are shrinking for mid-market publishers.
A single owner now sets pricing across both enterprise and SMB intelligence tiers.
No pricing or licensing terms were disclosed for either acquisition.
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