Stone Kite derisks Jason Jones's next IP with comics before game investment
Summary
Jason Jones, Bungie co-founder and creator of Halo and Destiny, co-founded Stone Kite with author Margaret Stohl.
Stone Kite debuts its first IP, One Zero One, as a four-part comic series, not a game.
Griffin Gaming Partners backs the studio alongside angel investors, funding a comic-first roadmap before any game greenlight.
"Stone Kite is about breaking down those old media silos" - Margaret Stohl, CEO and co-founder, Stone Kite.
01
Comics launch first, game stays unannounced
One Zero One releases today as a four-part limited comic series.
New issues post free online through early 2027, keeping production costs low.
No game has been announced for the One Zero One universe.
Debut artwork depicts armed robots, yet the first committed format is print and digital comics.
02
Veteran bench and gaming VC backing lower the IP bet
Lewis Peterson, former CEO of 7 Studios and Activision Blizzard executive, co-founded Stone Kite.
More than 250 creators across film, comics, TV and literature are attached to the slate.
Griffin Gaming Partners invested in the studio despite its first product being a comic, not a game.
Jones's prior franchises generated an estimated $15 billion in lifetime value across 250 million players and viewers.
03
Prose, audio and screen expansions follow before any game commitment
Stone Kite plans prose, audio and screen projects expanding One Zero One through 2026 and 2027.
Each new format adds audience data without the budget scale of interactive production.
Stephen Wacker, a founding Stone Kite executive, already departed to become Marvel's editor-in-chief, thinning the founding bench.
What this means
For Publishers & Developers: Approach transmedia IP studios now for first-look game rights at pre-traction pricing.
For Investors & VC: Add pre-game audience traction metrics from comics and prose to creator-led studio diligence.
For Service Vendors: Pitch co-dev and prototyping capacity to transmedia IP studios ahead of their game greenlight.
Events
Companies
Games
Locations
North America
SYNTHESIZED FROM:
- Bungie cofounder Jason Jones and author Margaret Stohl launch Stone Kite transmedia studio - GamesBeat
- Jason Jones, Co-Creator of Halo and Destiny and Co-Founder of Bungie, Announces New Studio
- Stone Kite, a First-of-Its-Kind World-Building Studio, Launches with New World from Halo and Destiny Creator Jason Jones
COMPILED BY GAMES ATLAS EDITORIAL
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