Ubisoft hires ex-2K and Amazon veteran Hartmann to run Creative House 2, executing on Tencent's $1.25B thesis
Summary
Ubisoft names Christoph Hartmann General Manager of Creative House 2, covering Splinter Cell, Ghost Recon, The Division, and March of Giants
Hartmann co-founded 2K Games, ran the label 20 years, then led Amazon Games as VP until January 2026
March of Giants was built by Hartmann's team at Amazon before Ubisoft acquired it in December - this is a continuity hire
"Christoph is exactly the kind of leader we needed for Creative House 2 - a passionate gamer with a proven ability to bring out the best in creative teams and build franchises that last"
01
Creative House 2 consolidates Ubisoft's battlefield-genre IP under one P&L
The unit groups The Division, Ghost Recon, Splinter Cell, and the acquired MOBA March of Giants
Five studios report in: Massive, Ubisoft Montreal, Paris, Toronto, and the March of Giants team
Creative House 1 was renamed Vantage Studios under Charlie Guillemot, holding Assassin's Creed, Far Cry, and Rainbow Six
Ubisoft is treating each Creative House as an independent business unit with its own strategic direction
02
The hire signals external operators, not internal promotions, will run the houses
Hartmann co-founded 2K and scaled Borderlands, BioShock, Civilization, NBA 2K, and XCOM into durable labels
He then led Amazon Games as VP overseeing the full portfolio before exiting in January 2026
Ubisoft passed over internal studio heads for a publisher-operator with two decades of multi-franchise P&L experience
March of Giants ties Hartmann personally to the portfolio - his Amazon team built it before the December sale to Ubisoft
03
Creative House model is the structural precondition for Tencent's $1.25B raise
Ubisoft has publicly linked the decentralized Creative House operating model to closing the $1.25 billion Tencent investment
Each house owns its IP end-to-end while shared central services absorb overhead - the structure investors underwrote
Hartmann-caliber external hires signal Creative House GM roles carry C-suite weight and full franchise P&L ownership
BD leads targeting Ubisoft's Clancy pipeline now have a single decision-maker for outsourcing and co-dev conversations
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SYNTHESIZED FROM:
- Ubisoft appoints former 2K and Amazon exec Christoph Hartmann to lead Creative House 2, overseeing Splinter Cell, The Division and Ghost Recon | GamesIndustry.biz
- Ubisoft Hires Former Amazon Games Chief Christoph Hartmann
- Ubisoft appoints ex-Amazon Games leader Christoph Hartmann to run Clancy studio - GamesBeat
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